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Scenarios and storyboarding

Once you’ve created your concepts, it’s time to start honing them. You need to describe how they fit into someone’s life, and how each one might be used. The scenario should capture the environment where the service will be used – as well as...

Journey mapping

We map the end to end “as is” customer journey in the initial engagement phase so that we can understand what the service is there to provide and how customers interact with it. Mapping the service early on is really useful for identifying what steps are...

Validate a concept

Often a customer will come to you with a vision. Or you may instinctively think of a solution that would save the day. Either way, it’s essential that you test these concepts, to make sure they a) work and b) there is nothing better. You will need a prototype...