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User stories

User stories describe a user and the reason why they need to use the service you’re building. You must use user stories when building your service – they’re essential to building and running a service that meets user needs. We start writing user stories in the design...

Create a concept

A concept is a clearly articulated idea. Often this idea combines functionality and benefits of a service. To create a concept, it’s best to look back at the ideas created in your design workshops. Group them into themes and summarise a product or service that...

Share observations

Each of your team members will have seen, heard and learned about lots of different needs, goals, behaviours, values, decision-making strategies and motivations. Share what you’ve learnt as a team. It’s important to do this even if you didn’t split...

Prototype

Prototyping means releasing still-rough concepts into the context where they will eventually be found. See how your concept resonates in the marketplace and how it holds up against the associated distractions and competing choices. Using a live prototype also helps...

How might we…?

Look at your user needs and identify key factors and opportunities for change. Look for questions that you think your design process needs to address and start each one with ‘how might we?’ List all the how might we questions you can find, writing each one...